Branding and Environmental graphics for a cafe conceptualized for millennials aged 20-35.
Zee TV is India’s largest media network. And now as an extension of the brand -they offer a unique physical portal to its audience with this chain of cafes in multiple cities.
Retail Design, Graphic Design
2017 - 19
Every Zee5 LOFT is a ‘community studio’ for live content, talent auditions, events and fandom creations. A multi-sensory ‘urban chameleon’ of localised entertainment, drink and food-theatre relevant to its local culture and audience.
Banglore | Pune | Ahmedabad
Graphic elements are created to be flexible and ever-changing while adopting a light tone of voice. Every cafe uses local phrases, elements from the area for its architecture and graphic design.
A graphic system which can continue to create multiple patterns used in various proportions through the space and restaurant merchandise.