The Jewellery brand logo created 60years ago carries elephants in its symbol. To stand out in the crowded jewellery industry I worked on a photoshoot outdoors with live ELEPHANTS!! One of my favourite moments trying to follow elephants around as models quickly changed jewellery pieces and posed with them.
This shoot reached more people than we expected and won the brand a partnership deal with Vogue Magazine, India. Subsequently, the brand was nominated several times by the magazine in their hot picks list of seasonal jewellery. And used for styling celebrities like Nargis Fakhri and Kim Kardashian for their cover shoots.
Art direction, Packaging