Jewellery re-branding

The Jewellery brand need a new voice and a new look for a brand new generation of women buying diamond jewellery. The new brand focuses on the excitement of purchase and uses elaborate colourful patterns to add character to a very minimal industry landscape.

 

The motifs are kaleidoscopic like the multi cuts of a diamond, and use saturated colours that complement ethnic jewellery designs.

fields

Branding, Art direction, Packaging

CLIENT

KISNA

Year

2022

Shop-Facade-Logo-MockUp.jpg
doorknob-shutterstock_288161606_edited.jpg
Route---1B-2-logo--gif.gif

The brand focuses on making the jewellery purchase a personal gifting experience. The art direction romanticises the personal moments of the buyer.

And the packaging is elaborate to make it a surprising purchase every-time.