The Jewellery brand need a new voice and a new look for a brand new generation of women buying diamond jewellery. The new brand focuses on the excitement of purchase and uses elaborate colourful patterns to add character to a very minimal industry landscape.
The motifs are kaleidoscopic like the multi cuts of a diamond, and use saturated colours that complement ethnic jewellery designs.
Branding, Art direction, Packaging
The brand focuses on making the jewellery purchase a personal gifting experience. The art direction romanticises the personal moments of the buyer.
And the packaging is elaborate to make it a surprising purchase every-time.