1848 Whisky packaging
Packaging design for a Whisky Bottle positioned between the premium and the ultra-premium category. The Bottle design is meant to convey a long-standing tradition in alcohol making and create good shelf visibility for the brand.
fields
Packaging, Graphic Design, Copywriting
CLIent
KALS 1848 Whisky
Design studio
LANDOR & FITCH, Mumbai
Year
2018
Similar Neck Curvatures
Long Generic Shapes
Traditional Boxy Shapes
Long Plastic Caps
Edgy Contour Lines
PEER REVIEW
Standing out:
Most bottles in the category are designed on traditionally used long format bottles, with labels that go around. To stand out on the shelf, I created a bottle shape much shorter and bottom-heavy to disrupt the shelf space.
Vintage:
The whisky bottle borrows from classic growler medicine and alcohol bottles. To emphasize a long tradition of producing and consuming whisky.
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Modern:
To stand out as a modern choice amongst its peers, this whisky bottle is modelled to have a chic clean shape, with a stouter base and narrow neck and body proportions.
Vintage chic:
I created a seal/sigma to personify the brand. A brand coin is designed borrowing from old school Indian coins.
The coin becomes an identifier for the whisky and can be used in outer packaging and promotional items.
