SINGLE MALT WHISKY PACKAGING
Longitude 77 is Pernod Ricard India’s first luxury Indian single malt whisky, crafted in Dindori, Nashik, Maharashtra—a region renowned for its rich terroir. Named after the 77° East longitude that runs through India, the brand reflects a deep connection to its geographic roots while embracing premium craftsmanship. The packaging design captures this essence through a refined visual narrative that blends heritage, exploration, and modern luxury, positioning Longitude 77 as a distinguished entrant in the Indian single malt category.
fields
Packaging Design
CLIent
Pernod Ricard
Year
2023
LONGITUDE 77:
The design for Longitude 77 captures the spirit of exploration, blending Indian provenance with modern luxury. Embossed topographical textures and a postage stamp-inspired label evoke a sense of travel and discovery.
Authentic – Elegant – Distinctive
