Apothecary BRANDING
The re-design of the brand logo and the creation of a visual language and illustrations to embody the authenticity of ancient earth remedies
fields
Branding, Illustration, Art Direction
CLIent
Whitehorse
Year
2025
SYMBOL DESIGN
The emblem weaves together the tree of life as earth’s medicine and the white horse as a guiding spirit, embodying strength and renewal.
The sun and moon trace eternal cycles, while the seal, echoing apothecary traditions, is steeped in midnight mystique and celestial symbolism — a mark of healing that feels both timeless and otherworldly.
Illustration Style
Witchy & Imaginative
Evokes a sense of mystery through symbolic visuals, magical elements, and moody color palettes.
Esoteric Symbolism
Incorporates eyes, celestial motifs, and magical creatures—blending herbalism with folklore and the mysticism of ancient rituals.
Artisanal & Intentional
Each illustration feels deliberate and storied, reflecting small-batch care and handcrafted integrity.
Hand-Drawn & Saturated Palette
A gouache-inspired style paired with rich, restrained vintage tones creates a modern interpretation of medieval alchemical aesthetics.
PACKAGING STRATEGY
SIMPLE → COMPLEX
Design complexity reflects premiumness and ritual value, guiding consumers from functional to elevated products.
Medicinal products are simple and functional for quick recognition.
Wellness & Support products use refined graphics from ingredient-focused to metaphorical.
Sacred products are intricate and symbolic, reflecting cultural and ritual depth.
