Detailing out the 300-page brand guidelines book, with collaterals that can bring forth the brand aesthetic. Managing brand teams as they create new applications and expand on the brand guidelines set for them.
Branding, Graphic design, Book design, Brand Guardianship
Aditya Birla Capital
2017 - 23
Created a comprehensive guidelines for all companies to follow at various levels on engagement with customers. Alongwith a database of templates for companies to hold on to high standards of graphic design
A launch campaign, that took over both the Mumbai airports to introduce the new brand with real people imagery and provocative questions.